The GROWAR Coaching Model

Author: Graham Borley

Would it be a good idea for a business coach to utilise a coaching model like GROW when they are supporting individual’s development?
One of the benefits of utilising a coaching model is that it provides a structure to the relationship that helps both parties to maintain focus and achieve the planned outcomes.
However, a good coach will also know what the learner needs at each stage of the relationship, so the model has to be flexible enough to encompass this.

GROW coaching model

This is one of the best known and widely used, where Goals, Reality, Opportunities and Will (motivation) issues impact the success of the coaching intervention.
This simple model helps the coach to take the learners from goal setting at the start of the session, through exploring where they are in relation to their goals; exploring options they have to moving forward and concluding with a commitment to action.
However, what this model can miss are the practicalities of what Actions are actually going to take place to facilitate the growth (in almost every situation coaching will be actioned through additional development activities like training, etc) and a Review phase to gauge and record how successful the coaching intervention has been.
PwrLearning has created an online coaching environment which is based on the GROW model but includes two additional stages to encourage and record this.

PwrLearning coaching environment

This has six sections that guide the learner and coach to maximise the effectiveness of their together time:
Goals (Objectives) -What are the objectives for the coaching intervention?
Reality – What is the current reality, likeness of success and obstacles to overcome?
Opportunities – Explore the coachee’s options to achieve their goals.
Will – What is the coachee’s motivation to succeed?
Activities (Actions) – What actions were planned and completed?
Review (Results) – How successful was the coaching?  Were the objectives achieved and what impact did this have?

Multi-device environment

Utilising GROWAR through an online multi-device environment and fosters a positive, productive coaching relationship, and a communication mode maintaining an effective ‘high-touch’ contact between coach and coachee.
Each stage has a separate & simplistic format with the coachee owning the coaching plan and the coach able to view, make comments and provide feedback. Once the coaching plan has been completed the coachee can download or print off the report to use as a part of their CPD evidence. The Review section can be useful for organisational sponsors to gauge a ROI (Return on Investment) from the coaching which is frequently difficult to ascertain.
If you are a coach or a corporate sponsor of coaching and would like a closer look to see how the PwrLearning GROWAR environment could enhance your ability to deliver a positive coaching experience and allow you to more effectively utilise your time contact us at
Please also see more at our Youtube page.

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